Advocacy and Awareness Campaigns
Public perception influences women’s uptake of coaching roles. Federations can lead advocacy by:
- Running campaigns that feature diverse women coaches in visible leadership roles.
- Celebrating International Women’s Day and other key dates through sport events.
- Publishing gender equality reports with transparency on progress and challenges.
- Partnering with media outlets to promote stories of women coaching success.
Example: The gWomen Summit and Make Place for One More Woman initiative in Greece created high-visibility platforms for women in sport.
