Course Content
6 — Framework for gender mainstreaming in coach education

Advocacy and Awareness Campaigns

Public perception influences women’s uptake of coaching roles. Federations can lead advocacy by:

  • Running campaigns that feature diverse women coaches in visible leadership roles.
  • Celebrating International Women’s Day and other key dates through sport events.
  • Publishing gender equality reports with transparency on progress and challenges.
  • Partnering with media outlets to promote stories of women coaching success.

Example: The gWomen Summit and Make Place for One More Woman initiative in Greece created high-visibility platforms for women in sport.